About Us

About Us

Dale Carnegie Training was founded in 1912. Today, we have evolved into a movement that has crossed borders and generations. Our solutions show individuals how to tap into the best parts of themselves to create positive change. Dale Carnegie’s original body of knowledge is constantly being updated, expanded, and refined and now our solutions are available in over 30 different languages. All across the globe, we are teaching people to better communicate, lead, collaborate, take initiative, be successful, and get the most out of their lives and their work.

Dale Carnegie is the original thought leader of workplace learning and professional development. With his bestselling book, How to Win Friends and Influence People, Carnegie was the pioneer of the Training Industry. He realized that in order to change a person’s performance, the person must be engaged in the process, and then coached towards successful habits. At Dale Carnegie Training, we still use this approach today to impact businesses and the lives of individuals.

A Unique Franchise Opportunity

Dale Carnegie Training is an award-winning franchise opportunity. We’ve been recognized by Franchise Business Review™ and Entrepreneur Magazine™ for providing best-in-class sales and marketing support while maintaining our brand’s position as a leader in a multi-billion-dollar industry. Our content has also earned us recognition as a Training Industry Top 20 Leadership, Top 20 Sales, and Top 20 Workforce Development company for years. Follow our proven business model, The Carnegie System, and you’ll make a difference in your community while operating a successful, highly profitable business.

Our Geographic Reach

We have over 200 locations in over 90 countries, including all 50 US states. We deliver in over 35 languages, which provides us with a true global reach and local touch. By operating in local cultures with trainers speaking the local language, we readily overcome cultural or language barriers. This can be seen in the fact that we have trained over 8 million people worldwide.

Our Trainers

Our trainers undergo a minimum of 150 hours of in-house development before they are certified as Dale Carnegie trainers. Our trainer development process is ISO 9001:2008 accredited, so our trainers must meet our rigorous quality standards, and re-qualify regularly. This means that they have attained the highest level of quality in the industry.

Our Methodology

We use a unique coaching style called “coaching in the moment.” Our trainers will catch the ineffective habit or tendency when it happens, offer a correction or solution to remedy this habit, and then coach for immediate implementation. This causes people to change behaviors immediately, allowing for higher levels of performance.

Groundbreaking Solutions

At Dale Carnegie, we have created multiple proven programs that deliver our key core modules. We supply our franchise partners with additional competency-based modules, as needed, that can be used to tailor solutions to clients. Finally, we offer online learning applications that can be mixed and matched to meet specific market and client demands. With these methods, we maximize the client’s potential and achieve or exceed the desired results.

Our Culture

We know the only way to invigorate others is to start with our own employees. Learn more about how we work together.


If you’re considering investing in a Dale Carnegie Training franchise, here are some questions you may be considering.

Industry Associations & Awards