Nearly a hundred years ago, Dale Carnegie revolutionized the way we interact in society and in the corporate world by focusing on fundamental person-to-person relationships. He believed that everyone had a unique spark that could be galvanized to yield a transformation in how quickly they gained influence and achieved success.
Those same principles lead to the formation of the Dale Carnegie Training franchise, which has been working with passionate franchise partners to coach organizations around the world on the basic principles advocated many years ago.
As a world-class franchisor, Dale Carnegie supports transitioning franchise partners and helping them invest in their future. A recent example of this is the “What Would Dale Do?” marketing campaign. By encouraging franchise partners to look inward, they can help give their businesses a new boost of energy in reaching out to new corporate clients, bringing more training modules to their business or engaging in more extensive community outreach.
“What Would Dale Do?” is also positioned as a brand awareness campaign to increase visibility of the franchise on the national stage and to drive interest through targeted platforms to its resale opportunity. The grassroots marketing campaign is designed to share the Dale Carnegie principles on a rotating basis and drive home the continued relevance of the operating philosophy in today’s personal and corporate worlds.
Franchise partners are especially well suited to leverage this message as they are provided with a variety of training modules and marketing support tools to find new clients, train sales personnel and grow their business through fresh avenues.
By asking “What Would Dale Do?” franchise partners will also encourage new entrepreneurs looking to join the exciting field of coaching and business development to take the leap and continue Dale Carnegie’s national expansion.
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