About Us

Ideal Candidate

Is franchising with Dale Carnegie right for you? Whether you’re new to the world of franchising or looking to add another investment to your portfolio, there are certain characteristics that we look for in identifying potential franchisees.

Take a look at some of those qualities below to see if you’re cut out to be a Dale Carnegie Training franchise partner.

Financial Requirements

Although there are several qualities we look for in a franchise candidate, their financial position is one of high importance. Our experience has shown that having enough capital launch and run the business successfully is a key success factor.

The ideal candidate will have a minimum of $150,000 liquid capital, a net worth of at least $500,000 and top tier credit rating. The franchise fee is between $10,000 and $50,000 depending on the size of the territory. We understand each franchise candidate's situation is unique, therefore we examine a variety of factors such as liabilities and credit scores.

Although our startup costs are 20% less than other franchisors, on average, meeting these financial requirements is a must for our ideal candidate.

Strong People Skills

Ours is a people oriented business and our franchise partners must believe the path to more successful organizations is through improving the performance of their people and the environment in which they work. You must have a genuine passion for making a difference in people’s lives.

Business and Sales Acumen

Our franchise partners are entrepreneurial and want to run their own businesses in the unique workplace learning industry. They come to us with strong business ownership, management and sales track records, as well as established business networks in their territories and are active in the local community. Our franchise partners live and work in their business community and are respected for their expertise. Our franchise partners are active and respected members in business, civic and social organizations in their local communities. They recognize the power of being a contributing member of the business community and a powerful networker in their territory.

Willingness to Follow a Proven System

Our franchise partners like the idea of running a business for themselves but not by themselves. Our franchise partners are bought into the concept of franchising and leveraging The Carnegie System for their success. This system was developed based on best practices of running a successful Dale Carnegie franchise and is constantly evolving to meet market needs.

A Day in the Life of a Dale Carnegie Franchise Partner

Tonya Stende, veteran Dale Carnegie franchise partner, shares what attracted her to the prospect of owning a franchise and why the work remains meaningful to her on a day to day basis.

Contact the Franchising Team

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Industry Associations & Awards