Training and Support

Initial Training

New franchise partners participate in a robust initial training program through our Partner Academy. This interactive event occurs online, requiring no travel for you and your staff. Sessions occur over the span of several weeks, covering these topics:

  • Company history
  • Our customers and their buying journey
  • Competitive advantages of our products
  • Business planning and finances
  • Onboarding and staff development
  • Working with peers in the the franchise network
  • Global and strategic accounts
  • Brand and marketing strategy
  • Creating a course calendar
  • Technology platform
  • Our products and instructional design philosophy

First Two Years

As soon as your training begins, you’ll partner with a member of our franchise development team to serve as your primary point of contact for operational support. This person will create a launch team to help you get your business up and running.

Your launch team will consist of subject matter experts from key areas of the company. Sales, marketing, trainer development and technology experts will work to support your franchise for the first 24 months of your business.

Contract Signing

Our agreement lays out the relationship between franchisee and franchisor, initial and continuing fees, your assigned territory and ongoing training and support. 

Launch Team Formation

A dedicated launch team will work with you for the first two years to support your franchise ramp up.

Alignment on Support Plan

In the Franchise Partner Academy, we will create alignment on your business plan, including your sales, marketing and delivery tactics. We will also build towards an agreed revenue target. 

Coaching and Training

Engage in weekly calls to answer questions about the Dale Carnegie processes.

Milestones and Measurements

We will help you create 3 month, 6 month and 12 month milestones and hold reviews of key metrics. 

Sales Support and Marketing Support

Dale Carnegie equips franchisees with comprehensive sales and marketing support designed to accelerate revenue growth, strengthen brand presence, and generate qualified demand. Corporate initiatives establish a strong, consistent global brand, while franchisees execute aligned local sales and marketing strategies to grow their markets. Support includes:


Sales Support & Revenue Growth: Practical guidance to help franchise teams advance and close opportunities they will deliver, including strategic deal coaching and sales best practices. For franchisees seeking deeper involvement, headquarters can act as an extension of the local team—directly supporting prospecting, coordinating multi-territory opportunities, aligning trainers, developing content, and managing complex engagements to help scale revenue.


Digital Marketing: High-performing website and eCommerce platform generating 200,000+ annual leads; strong SEO rankings; search engine marketing; email campaigns; and social media publishing.


Brand & Demand Generation Marketing: Proprietary research and annual workplace reports, press coverage, white papers, blog content, turnkey marketing events, printed collateral (infographics, sell sheets, brochures, folders), trade show materials, direct mail campaigns, and custom design and development support