The essence of a franchise can be found in its employees’ passions and how they apply those passions to every aspect of their work, especially their dedication to the franchise’s central mission. Over the many decades since its founding, Dale Carnegie has excelled more...
Training and Support
New franchise partners participate in a robust initial training program through our Partner Academy. This interative event occurs online, requiring no travel for you and your staff. Sessions occur over the span of several weeks, covering these topics:
First Two Years
As soon as your training begins, you’ll partner with a member of our franchise development team to serve as your primary point of contact for operational support. This person will create a launch team to help you get your business up and running.
Your launch team will consist of subject matter experts from key areas of the company. Sales, marketing, trainer development and technology experts will work to support your franchise for the first 24 months of your business.
Our agreement lays out the relationship between franchisee and franchisor, initial and continuing fees, your assigned territory and ongoing training and support.
Launch Team Formation
A dedicated launch team will work with you for the first two years to support your franchise ramp up.
Alignment on Support Plan
In the Franchise Partner Academy, we will create alignment on your business plan, including your sales, marketing and delivery tactics. We will also build towards an agreed revenue target.
Coaching and Training
Engage in weekly calls to answer questions about the Dale Carnegie processes.
Milestones and Measurements
We will help you create 3 month, 6 month and 12 month milestones and hold reviews of key metrics.
World Class Marketing
Marketing is essential to promote the Dale Carnegie name and the benefits of your programs. Without marketing, clients might never think about attending your programs or engaging you to train their employees because they won’t recognize the Dale Carnegie name or the benefits of your programs.
At Dale Carnegie, our brand is very important to us. We want all of our franchise partners and their employees to embrace the brand and what it represents.
We support you with corporate marketing activities and advice to help drive awareness of the brand, generate qualified leads and ultimately sales. Your responsibility as a franchisee is to supplement corporate marketing efforts with local marketing that aligns with our brand and helps increase awareness, leads and sales.
The Dale Carnegie marketing team provides support to franchisees in a variety of ways. This includes supporting franchisees with website updates, content marketing, social media and blogs, SEO, graphic design, thought leadership and new franchise support. We support lead generation and brand awareness through the following approaches.
A systematic approach to delivering new ideas, relevant advice and compelling solutions to prospects and customers through sales, marketing and media channels.
A Tailored Approach
Dale Carnegie offers a highly customized approach to training and support, based on market needs in your area and your own experience running a business. From recruiting and retaining sales staff, to budgeting and building a strong pipeline, all the way to succession planning, we collaborate with franchise partners through every stage of the business lifecycle. Each franchise partner can expect consistent support from the corporate office. As part of this support, the following services have been developed to assist you in all aspects of operating your Dale Carnegie franchise.
Sales and Trainer Development
When you begin to hire new staff, you’ll need to ensure that they are trained and up-to-speed on everything they’ll be responsible for in your business. Dale Carnegie Training makes the process of training new staff easier by providing Sales and Trainer Talent development programs for franchisees to utilize. Your staff can take part in these programs to learn their roles and responsibilities as well as the skills necessary to succeed in client centered consulting and training.
The development of your sales staff is an investment in the success of your company. We have created time-spaced, live online training programs that include coaching, collaboration, and cohort-based assignments in order to help you ramp up and retain sales talent. The programs are delivered on a regularly scheduled basis in English, Mandarin, Spanish, Portuguese, and French.
Contact the Franchising Team
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