About Us

The Process

Dale Carnegie Training is a business built on relationships, and we value the relationship that we will hope to have with you from day one and beyond. At Dale Carnegie Training, we are excited about bringing new franchise partners to our family, but first we need to ensure that this will be a good fit for all parties involved.

We work with you every step of the way to ensure that your Dale Carnegie franchise will be as successful as possible.


Contact Us

We’re excited to hear from you! Once your request for information has been received, we will look closely at your request to determine whether or not there is availability in your market.


Complete Our Full Application

If it has been determined that the fit is good and there’s availability in your market, we will invite you to complete a full Dale Carnegie Training application. It is important that you fill out this application to the best of your knowledge as it is vitally important in moving on to the next step.


Review FDD and FA

Once your application has been received and we’ve decided that you are a good potential partner to continue moving forward with, we will send you our Franchise Disclosure Document. This document contains all the necessary information about your future Dale Carnegie center so you can make a more informed decision.


Attend a Virtual Discovery Day

Virtual Discovery Days at Dale Carnegie are meant to be an interactive learning opportunity between all integral parties: the prospect, the executive team, the franchise development team and other home office departments who provide ongoing tools and ongoing support to franchise partners, and there is no need to travel.


Field Visit to Your Location

Following these initial steps, an in-person meeting will be scheduled at your location in order to further discuss the opportunity that is in your territory and the additional requirements needed to move forward with your Dale Carnegie Training center.


Business Plan Presentation

Final business approval steps are taken, including finishing the credit approval process. We will then ask you to prepare and present a business plan for the future of your business.


Final Decision

If you have made it this far then it’s time for us to make a decision. We will go over everything that we’ve talked about, from your initial phone call to your business plan for your future, and everything in between. This is a not a decision that we take lightly as we are only interested in opening a franchise with the best and the brightest.


Attend the Franchise Academy

Congratulations, you’re officially part of the Dale Carnegie Family! Now, it’s time to participate in our Franchise Partner Academy training program. You will attend training at our corporate headquarters where you will learn the basics of running your Dale Carnegie business. You will also learn about The Carnegie System, financial model, marketing model, sales management process, trainer development process, technology, and more.

Contact the Franchising Team

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