The Process

Once your request for information has been received, we will look closely at your request to determine whether or not there is availability in your market.

If it has been determined that it's a good fit, we'll invite you to complete a full Dale Carnegie Training application. It is important that you fill out this application accurately, as this information is vital for the next step.

Once your application has been received and we’ve decided that you are a good potential partner, we will send you our Franchise Disclosure Document. This document contains all the necessary information about your future Dale Carnegie center so that you can make an informed decision.

Virtual Discovery Days at Dale Carnegie are meant to be an interactive learning opportunity between you, the executive team, the franchise development team and the other corporate office departments that provide tools and ongoing support to franchise partners. There is no need to travel since we'll come to you.

Following these initial steps, we will meet with you in person at your location to discuss regional opportunities and the necessary requirements to open a Dale Carnegie training center.

Final steps are taken, including finishing the credit approval process. We will then ask you to prepare and present a business plan.

At this point, we review all of the applicants and make our decision. If all goes well, we'll welcome you as a new Dale Carnegie franchisee.

Now it’s time to participate in our Franchise Partner Academy training program. While this event normally takes place at our corporate headquarters, we are holding them online during the pandemic. 

You'll be introduced to The Carnegie System, financial model, marketing model, sales management process, trainer development process, technology and more.