Dale Carnegie’s John Covilli Featured in Global Franchise Magazine

John Covilli, Dale Carnegie’s senior vice president of franchising, was recently featured by Global Franchise Magazine in an article showcasing franchising advice on brand awareness and concept longevity as a resale strategy.

In the article, Covilli says, “Showcasing brand awareness and concept longevity will attract a new generation of franchisees.”

“Very few franchise concepts have truly earned their stripes in terms of being consistently relevant and recession-proof,” he continues. “However, for concepts that have achieved such a milestone, it’s critical to leverage that established brand awareness and longevity as a driving force for franchise development efforts.”

Read more here.

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