Hartford, Connecticut

This franchise consists of the five counties that make up central and eastern Connecticut: Hartford, Middlesex, New London, Tolland, and Windham – with a population of 1,604,864.

Connecticut's economy is anchored by a sophisticated, defense-related manufacturing sector, an important insurance sector centered in Hartford County, over 1200 digital media businesses including sports-media giant ESPN, health and education institutions, and tourism linked in part to gaming and casinos in the southeast.

The state of Connecticut has longed been dubbed the “Insurance Capital of the World” and is home to over 100 insurance companies, notably United Healthcare, Travelers, Aetna/CVS, Cigna, and The Hartford. Connecticut ranks first in the nation with the percentage of people employed in the insurance business. According to PwC and Connecticut Insurance & Financial Services, there are approximately 60,233 insurance related full-time employees in the state. Each insurance job results in an additional 2.32 jobs added to the state economy, according to the Connecticut Economic Resource Center. Powered by strong growth in its dominant finance and insurance industry, Connecticut’s economy was one of the fastest growing in the nation at the end of 2020. The state’s economy is expected to fully recover from the coronavirus pandemic by the end of 2021 and is projected to grow 3.9% in 2022.

Connecticut GDP was $288 billion in 2019 according to BEA data, the 23rd largest state economy in the nation.

The state of Connecticut includes a diversity of landscapes, including the Connecticut River Valley towns of Hartford and Middletown, the Connecticut seacoast including towns of Old Saybrook, New London and Mystic. Connecticut ranks 12th in quality of life according to U.S. News & World report – citing the state’s abundant natural beauty, vibrant economy, top rankings in education, and access to healthcare and public safety.

We’ve been recognized by Franchise Business Review™ and Entrepreneur Magazine™ for providing best-in-class sales and marketing support while maintaining our brand’s position as a leader in a multi-billion-dollar industry. Our content has also earned us recognition as a Training Industry Top 20 Leadership, Top 20 Sales, and Top 20 Workforce Development company for years.

  • Low overhead, high ROI; no expensive real estate or inventory purchase
  • Significant revenue potential in this protected territory
  • Caters primarily to local companies, a market untouched by national competitors
  • Connect with the highest level executives in your community
  • Represent a 106 year old premier brand that opens doors to the c-suite

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