About Us

Why Dale Carnegie?

We are an award-winning franchisor. We’ve been recognized by Franchise Business Review™ and Entrepreneur Magazine™ for providing best in class sales and marketing support while maintaining our brand’s position as a leader in a multi-billion dollar industry. Our content has garnered us a spot as a TrainingIndustry Top 20 Leadership, Top 20 Sales, and Top 20 Workforce Development company for years. Follow our proven business model, The Carnegie System, and you’ll make a difference in your community while operating a successful, highly profitable business.

A Culture of Support

We work hard to cultivate an atmosphere of support, respect, and flexibility for our global franchise partners. Our franchise development team and our cross-functional launch teams are with you every step of the way. 

It's our mission to serve our franchise partners with the highest levels of support, and we take pride in positioning you for success. We're here to support you through the sales process, your initial training and the launch and growth of your business. With Dale Carnegie, you're in business for yourself, not by yourself.

A Legacy of Excellence

Since the publication of How to Win Friends and Influence People in 1936, Dale Carnegie has been the father of professional development, creating the workplace development industry. Today Dale Carnegie Training is dedicated not only to helping our clients improve their businesses, but also to improving the communities we serve.

A Culture of Support

We provide the highest quality training by giving your team what they need to deliver our brand promise to clients spanning every organization size and industry.

The Industry

The outlook for the soft skills training industry is promising due to the increasing value of human-centric skills like communication, leadership, and empathy in an automated and digitalized world. The rise of remote and hybrid work models and a diverse global workforce further drives demand for effective communication and inclusive leadership training. Additionally, the ongoing emphasis on professional development and employee well-being ensures sustained investment in soft skills training. Combined, these factors contribute to a robust and expanding market for soft skills training.


Between well-established programs like Office 365 and our proven software platform, our franchise partners will find that it’s a snap to communicate, manage their records, and more! 

Our Products

Dale Carnegie has always provided award willing in-person training. Today, learners are benefiting from new modalities, including live online training with an instructor and self paced training. 


Hear directly from current franchise partners about their experience franchising with Dale Carnegie.

Industry Associations & Awards